Problem: You need to wake up at 4 a.m. on Election Day (if you have the luxury of sleeping at all the night before), or make sure you don't sleep through your alarm after that red-eye on the way to a big conference. You're pretty good at ignoring your alarm, or hitting "Off" when you meant to hit "Snooze."

You know when you've got your volunteer calling in, frantic that the document you sent him isn't printing correctly, and you know that it's a matter of finding that one drop-down menu in Print Set-Up that would fix everything? Or you're trying to show your consultant how poorly the website formats on your browser?

I see so many campaigns get excited about a new tool, and use it without considering how it impacts their strategy. There are some really sexy organizing tools out there. In the midst of some amazing innovation, it can be all too easy to get excited about using a particular tool and forget to think about where it fits in to the grand scheme of your primary objective. The key is to remember that no matter how new and life-changing a tool is, unless you can use it to reach your goal, it’s not