If you're like many organizations, you use YouTube to host your public campaign videos. But when you're creating a high-quality video for your campaign or organization, the last thing you want is to have the quality degrade when you upload it to YouTube.

I love YouTube, and while it may be the internet's largest repository of cat videos, it can also be a really powerful tool to connect with your audience and push them to take action. It's easy to spend days working out how to try to get your video to go "viral," but viral videos tend to have the same amount of impact as cat videos. Instead, I would suggest looking at ways to use your videos to get your supporters to take action.